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LIFE Notebook-Rucksack (1816520) - HALFAR®

Our novelties 2021 – Bring joy, bear responsibility

At HALFAR®, joy and responsibility seldom went together as well as they did in 2021. With the new collection, we have again taken a big step towards sustainability. For this purpose, we have developed new bags and services that you will enjoy.

On the one hand, all new products are again 100% PVC-free in 2021. On the other hand, you will find many new products with renewable and recycled materials this year again. We have also developed a very special series that combines many of the HALFAR® possibilities into something never seen before. Are you already curious?

Then read on immediately and learn more about our new additions. Or let yourself be inspired by the “making-of video” of our photo shooting. As in previous years, our employees* did not miss the opportunity to showcase the latest HALFAR® additions.

A very special thanks goes this year to the Bielefeld furniture store BoConcept, which kindly made its premises available to us for the photo shoot. Many thanks for this! It was a great day with you!

And now have fun watching – watch the film!

Made in Europe – now directly from stock

With this series, all the signs are set on SUSTAINABLE! Designed in Bielefeld, sewn in the EU, produced with recycled PET, available directly from stock, transported over short distances with CO2-compensated shipping. You want to know more? We present: the EUROPE series.

These six bags in the series combine straightforward Scandinavian design with a high-quality feel, well thought-out functionality and convincing inner values. The upper material of the EUROPE series is made from recycled plastic bottles (rPET). The straight-line cut harmonises with the fine melange tones. Refined details such as access-safe compartments or a special magnetic closure on the roll-top backpack demonstrate attention to detail and offer potential for new favourite items.

Furthermore, the series is manufactured in Europe and is available directly from our CO2-free warehouse in Bielefeld. Short distances and CO2-compensated transport round off the canon of values. Sustainable, resource-saving and simply beautiful!

Sustainable materials in trend

We also use sustainable materials for other bag innovations. Whether renewable cotton or fabrics with recycled PET, our designers have done a great job and created convincing innovations.

So when you see the shopper SUNNY with its round handles made of soft cotton, the sun rises. The gaudy colours, in combination with the natural shade, shine like a beacon. The heavy cotton together with the PVC-free coating ensures a stable hold. And thanks to its straight cut, it offers plenty of space for striking advertising messages.

The COUNTRY notebook backpack complements the popular series made of robust cotton with velour imitation leather accents. The backpack not only makes you want to go to the country, but also provides well-padded shoulders for notebooks up to 15.6 inches in the city.

Also new are the versatile LIFE and LIKE series, which are also made of renewable cotton.

In the LIFE series we combine raw with coated cotton in two colours or tone-in-tone. And we also combine protection and aesthetics. The result is harmonious duos, noble and naturally beautiful. Elaborate details such as press studs, magnetic dots or D-rings complete the high-quality look and functionality of the bags.

The LIKE series is the uncomplicated, light and affordable cotton series. Cheerful and classic colours, selected metal accessories and wide natural-coloured cotton belts, which provide contrasts in the colourful versions, radiate lightness. These bags offer everything your customers need for leisure, trade fairs or events.

New specialists in the programme

In addition to the versatile series, we also have two new specialists in stock this year.

The notebook backpack SPACE brings everything for digital nomads. For example, a USB port with cable, a trolley holder, the 2nd handle on the side, lots of storage space for notebook, tablet, cables etc. … And on top of that, thanks to HALFAR FAST LANE® the SPACE is turbocharged and individually refined. If you need a larger advertising space, you can use classic finishing methods such as screen printing.

The TREND cool backpack shows how function and design form a promising alliance. From the outside it looks like a normal backpack, but inside it has much more to offer. It is a practical way to transport frozen pizzas and drinks bottles. The lid mesh compartment has room for cool batteries which, thanks to the physical property of cold to “fall down”, ensure that the transported goods stay cool for a long time. In the zipped compartments, cutlery, napkins or shopping trolley chips are always with you. So next summer can come.

STAGE, the allrounder series

The STAGE series can do almost everything: It is ideal for business or leisure, available as a unique piece or in large quantities and can be refined in many ways. This is because the four new bags are all equipped for the HALFAR FAST LANE® process, which was awarded the Promotional Gift Award. Further information about the STAGE series can be found here.

Would you like to learn more about the individual bag novelties? Then have a look at our HALFAR® Shop.

Der neue CHOICE Messestand

The PSI 2020 – Innovation, sustainability and solutions ahead

The PSI 2020 is over and was a complete success. However, this year there were not just new products of the CHOICE sisters to be marvelled at, but the exhibition display also stood out with its new makeover.

Premiere at the PSI: the CHOICE Experience

At the PSI 2020, the sisters of the enterprise group CHOICE (SND, mbw®, Daiber, FARE® and HALFAR®) presented themselves on a new exhibition stand. Under the motto CHOICE Experience, it not only visualised the mutual understanding of brands, but also made it into an experience for the 16,367 visitors, who had travelled from 81 nations to this leading trade fair.

Der neue CHOICE PSI 2020 Messestand

Connection meets independence

The new stand’s design is clear and straightforward. The colour white dominates outside. And so, the generously sized stand – around 650 square metres – gives five independent companies the opportunity to appear under one coherent framework. The signal: the CHOICE family operates under one roof -– and that not only symbolically, but also in wholly practical terms.

Each partner has their own space, shaping it individually with products and messages. However, links to the others are provided everywhere. Passages and views open up the stand. Each company’s area has a wide entry, inviting and welcoming the visitor to the trade exhibition. Themed islands and presenters are structured in one coherent, product-specific and stylistic language. They create display formats with light and graphics, which communicate the product variety and brand values to the customer.

Experiencing inner values – the CHOICE Lounge

As the customer enters the stand via the individual business worlds, he comes upon the inner core of the CHOICE group. Here, all positions of the otherwise diverse advertising media experts meet as one big community of values. The lounge in the middle of the stand is, therefore, purposely designed in a different way to the outside product areas. It is kept in warm colours and creates an ambience of well-being for breaks and discussions. Sustainability, quality, innovation, service, and partnership – these are some of the CHOICE values, which became apparent this year; also in the statements of the respective entrepreneurial key players and in product and image photographs.

Sustainable, useful, new for 2020 at HALFAR®

Sustainability is not a megatrend for us here at HALFAR®, but a subject that emerges from our fundamental position. Today, we work at the company headquarters Bielefeld in a CO2-neutral way and, in new engagements and initiatives, we demonstrate again and again that we are serious about future and customer-orientation. This is shown in practice as far as the bag innovations 2020 are concerned. With materials such as recycled PET (rPET) and pioneering concepts, we offer solutions for a consistently growing number of customers, who also hold this subject close to their hearts. The new bags of the HALFAR® stock range can be summarised into three categories as follows:

 

Re-growing and renewable materials

With the new COUNTRY and LOOM series, here at HALFAR®, we place emphasis on the re-growing raw material cotton and/or a cotton mix and show how versatile and fresh this material is when used. With a plus in sustainability thanks to organic cotton, our new re-usable bag – ORGANIC – scores; ideal for buying fruit and vegetables without using plastics. And, with the new PLANET series – made of “pre-recycled cotton” – we go one step further, as this cotton is derived from the cut-off remnants of bag production. For the CIRCLE range as well as for the drawstring bag CARE made of rPET, we also use a material that prevents waste and utilises existing resources: recycled PET bottles.

 

Durable, multifunctional and quick – thanks to new finishing processes

What lasts longer is used for longer. Also combining useful functions, it becomes a faithful and a sustainable companion in everyday life. The eight bags from the big new business range – FRAME – impress with their finish and high usage value. Apart from their durability, they are also fast, thanks to the award-winning finishing process – turbo finish HALFAR FAST LANE®. Equally new and particularly functional: the roller bag – HASHTAG as well as the notebook backpacks – EXPERT, TOP, LOFT and COMMUNITY.

 

Small and efficient bags

Minimalism and concentrating on what is essential contribute to the conservation of resources and therefore add to greater sustainability. With the TREND series, our HALFAR® range offers simple, reduced bags, which emphasise popular colours such as off-white, mint-green or antique pink. With the mono-strap backpacks – IMPULSE and HASHTAG – as well as the BodyBag – COMMUNITY – made of PV imitation leather, three small, smart bags for all pocket essentials are entering the market. As an addition, the uncomplicated FLOW series offers a CrossBag and a Thermo bag. Also, the two new bags from the tried and tested felt series – MODERNCLASSIC – certainly are a sign of the times: the felt cover for laptops and the organiser for the office relocation make New Work comfortable.

 

In all, we are pleased to present to you 40 new bags in six brand new series, as separate bags or as addition to existing bag families. By the way, all are PVC-free and available quickly from stock and around the clock in our online shop. Order your samples for review straight away and convince yourself.

You want to know more? Our colleagues in the sales teams are here to help you and will be happy to advise you. We look forward to continuing together with you on the path towards greater sustainability in 2020.

This is why our bags are sustainable – how sustainability continues

“Why exactly are your bags sustainable?”– We hear this question again and again and have realised that there isn’t just one answer. Apart from the materials, which are used to manufacture our bags, many other factors also play an important role. In this article we want to show you why we can call our bags sustainable and why you can look forward to 2020.

A sustainable basis

To ensure that you can hold a sustainably manufactured bag in your hands, we pull out all the stops. As early as in the design phase of our bags, we focus on functionality, efficiency and durability. After all, only when our bags and backpacks are used for a long time and are enjoyed, are they really sustainable in the end. This is the reason for placing so much emphasis on the materials for our products, and so we have the particularly durable and tough synthetic fibres, such as polyester or Nylon, tested for their constituents in accredited institutes like Bureau Veritas. Our “tested materials” labels are given only to products, which fulfil the REACH and LFGB guidelines for component substances.

We also constantly monitor natural fibres, such as cotton and jute. As these fibres are produced through agricultural methods, we offer products, where sustainability starts much earlier in the production chain. The Fairtrade cotton seal stands for fair cultivation and trade of raw cotton, which can be directly retraced along all steps of production and is processed separately from non-Fairtrade cotton. The GOTS label guarantees the strict observance of environmental and technical requirements along the entire production chain. GOTS is currently regarded as the highest standard worldwide for the processing of textiles from organically produced natural fibres. Halfar itself is also GOTS certified.

For the coming year, we have asked ourselves the following questions once again:

  • Which materials can we use in the future?
  • Which materials allow further steps to even greater sustainability?

This time we found new answers. Here, we can reveal something about the materials for the Newcomers 2020.

Recycled and renewable - Sustainable bags from HALFAR®

From bottle to bag

Recycling materials has always been a topic for us. As long as 15 years ago we produced bags from bicycle tyres, and bags made from airbags, coffee sacks and airplane seats followed.

From 2020, we will be offering entire series in the standard range, for example products from recycled PET bottles, utilising waste for something new. PET bottles are suitable for recycling thanks to the possibility of homogenous sorting. Bottles that have already been used are turned into granulates, which can be processed into new fibres. On average, you need about 24 PET bottles for a strong HALFAR® bag.

Process rPET bags

By the way, we only process rPET material with the GRS seal. The seal assures that the materials can be retraced. This is the only way of ascertaining – in the case of the same basic raw material – that the rPET fabric was produced with recycled PET bottles and had not been produced totally new.

Sustainable HALFAR® bags made of rPET

HALFAR® bags made of rPET which has been certified according to the GRS

We let cotton blossom once again

We love cotton – so much, that we want to give this natural material a second life. Therefore, we recycle cotton offcuts and produce the best that we can possibly imagine: “Bags”.

Join us in looking forward right now to an entirely new series of bags in the HALFAR® range 2020, made of pre-recycled cotton.

Pre-recycled cotton largely consists of cotton offcut remnants, which are left over in production. They are collected, sorted according to colour, shredded and newly spun. So that the fibres become durable despite the shredding process, a proportion of new fibres are added. Currently, a fibre mix of up to 70% recycled cotton offcuts is possible, with good load test characteristics.

By using this durable fibre, we ensure that not only the fabric production considers aspects of sustainability, but that the end product is also long lasting and continues to be used. This means:

  1. Less new cotton needs to be cultivated,
  2. Less water is needed and
  3. Fewer valuable raw materials are wasted.

This is further step in matters of sustainable production and sustainably strong bags.

HALFAR® bags made of pre-recycled cotton

Production under fair conditions

Yet it is not only the material that is important for a bag being sustainable in the end, as in all other steps in the value-added chain, ecological and social criteria play an important role too. For this reason, we obligate all our production sites contractually to comply with the ILO core labour standard. This social standard for humane working conditions and sufficient labour protection in production forms the basis for sustainable working conditions worldwide.

Furthermore, our Top Ten factories are audited according to amfori BSCI. Halfar itself has been part of the amfori BSCI network since 2009. We participate actively in order to observe the social standards in the international supply chains relevant to us and to develop them. For this, external quality inspectors and auditors, who inspect working conditions and production according to international standards, as well as Halfar employees, regularly travel to the factories. On site, they monitor, advise and provide support on all matters regarding bag production by contributing their know-how.

Sustainable finishing – sustainable effect

Ultimately, HALFAR® bags are the stage for many big and small brands. Therefore, we work constantly to make not only our bags, but also our finishing processes ever more sustainable. We have already managed to change the print inks for many of our bags from ones containing solvents to water-soluble inks.

Moreover, with HALFAR FAST LANE® we were recently able to offer an innovative finish that is particularly efficient, quick and sustainable. This means, in fact, that the print is especially energy-efficient thanks to the LED technology used. We also produce our electricity here in Bielefeld with our own photovoltaic system or use eco-power. We compensate for the CO2 emissions from transporting our products with our climate projects – allowing us to work in a completely CO2-neutral way. The highly pigmented print inks harden quickly and are free from heavy metals and solvents. The print uses high dynamic range imaging, and are robust and long lasting. Not least, the bags of the FRAME series, where advertising is applied, are free of UPVC and thus can do without the associated softeners – just like all our innovations, which await you in 2020.

Meet the innovations at the PSI – register now!

Have we made you curious? You have an opportunity to meet us and our NEWCOMERS in person at the PSI 2020 in Düsseldorf. Register now for the leading European trade show of the promotional products industry, which takes place from 7th to 9th January. We look forward to meeting you!

 

HALFR® - FRAME notebook shopper

Ideas by the dozen – HALFAR® presents 12 new products

Many of you have probably spotted them already: our summer innovations 2019!

Halfway through the year, we have launched 12 new bags and backpacks and a totally new decoration method for you. Below we have put together some of the special features of the new products.

FRAME – the series with the perfect frame

The stylish new FRAME series offers six bag models that are sure to be the centre of attention. These eye-catchers are both urban and respectable. With streamlined cuts and geometric quilted seams that direct the eyes reliably to the promotional message, they are the perfect carrier for any customer logo. The effect is further reinforced by their innovative decoration process: the new HALFAR FAST LANE® method.

But that is not the only thing that defines the FRAME bags. The high-quality textile material, the ingenious features and the comfortable padding that keeps any laptop and smartphone safe make the bags ideal everyday companions.

HALFAR® - FRAME notebook shopper

HALFAR®’s new FRAME series

Simple for everyday – New products for events, promotions and many occasions

Bright colours, practical cuts and versatile options for use – all characteristics of these innovations. These three bags are made for anyone who wants to tread their own path – without a lot of luggage.

The ORGANIC reusable bag, the bag with mesh and strong base, is a real all-round talent. It is the sustainable alternative to plastic when buying vegetables or bread. It is the transparent organisation assistant in the household. It is the ventilated bag for laundry while travelling. And above all, it is a versatile promotional item made of 100% organic cotton and produced in accordance with GOTS. With decoration on the front and back too, of course.

HALFAR® - reusable bag ORGANIC

HALFAR®’s reusable bag ORGANIC is made from 100% organic cotton and produced in accordance with GOTS.

We have also added two new models to the popular FLOW series:

Be free. Be on the go. At festivals. Travelling. In town. To uni. On a bike. To the office. With friends… The cross bag FLOW provides the bag to match this feeling. Simple, lightweight, designed and made for everything that counts. Extremely good value and in seven bright colours, too. Feel free!

HALFAR® - cross bag FLOW

HALFAR® – cross bag FLOW: ideal for festivals

A cool bag can be sexy, too – we provide the evidence with the FLOW thermo bag. A sandwich for breakfast or a salad for lunch easily fit inside. Whether for a big appetite or little snack – the bag adapts with its various closure options, and looks exceptionally appetising with its fresh colours.

HALFAR® - thermo bag FLOW

HALFAR® – thermo bag FLOW: the small cool bag while on the move

 

Growth in premium bags

We have developed successful series in the premium bag sector, too.

The monostrap HASHTAG is the small, flexible version of the popular laptop backpack. Only one strap? Of course! That makes the HASHTAG monostrap a casual and very flexible companion. Comfortable to wear on your back when cycling or on your front in a crowd. This compact bag may have only one strap, but its design and features are all the more complex. Just a few more key words: integrated USB charging port and cables for the powerbank, rubber loop for glasses on the shoulder strap, bike light attachment, zip tag in six colours…

HALFAR® - monostrap HASHTAG - the functional backpack alternative

HALFAR® – monostrap HASHTAG – the functional backpack alternative

Some people are backpack fans, others prefer shoulder bags. Luckily, we can please them all with the LOFT series. The new backpack completes the series and offers everything that was so exciting about the shoulder bag: the characteristic fastening that can be attached in a choice of two lengths. The luxurious padding on back and straps. The shimmering modern material. It all makes sure that everyone is one thing: a LOFT fan. And with the new LOFT laptop backpack, laptops etc. can be carried very comfortably on the back.

HALFAR® - notebook backpack LOFT

HALFAR® – notebook backpack LOFT

And the COMMUNITY laptop backpack is the ideal addition to the models in this elegant series. It is back: the classic-cut backpack. A rounded top, a generous superimposed front pocket and a handle. A favourite piece for every occasion – especially when it is made from such supply PU artificial leather as our COMMUNITY laptop backpack. Needless to say, with padded laptop pocket.

HALFAR® - notebook backpack COMMUNITY

HALFAR® – notebook backpack COMMUNITY: classic and elegant

Curious? You can find out more about the colours, functions and decoration options of our new models in our promotional bag shop.

 

Experience the new products live at TREND 2019

If you can’t get enough of our new products and want to see the individual bags for yourself, you are warmly invited to TREND 2019 on September 27. Come along to the HALFAR® booth, experience the bags live and find information and inspiration. We look forward to seeing you!

GWW TREND 2019

The HALFAR® catalogue – anytime, anywhere!

Our online bag catalogue gives you inspiration when on the go and talking to customers. Be it the annual catalogue or new products, our online catalogues are available anytime, anywhere. Just click on the corresponding button below.

 

If you have any further questions, requests or suggestions related to our new products, your contact for promotional bags will be happy to help.

The HALFAR® team at the PSI 2019

PSI 2019 – Review and preview for the new year

The PSI is over – it’s a good opportunity to look at what the new year has in store for our HALFAR® bag fans, and to look at the impressions made at the trade fair.

This is what it sounds like in numbers:

17,602 distributors of promotional materials, agencies and industry customers were at the exhibition halls in Düsseldorf for three days, checking out the new products on the promotional materials market at this year’s PSI. Over 1,000 exhibitors presented their innovations and top items. More than half of the exhibitors came from abroad. A total of 38 nations were represented.

One of the highlights again this year: the hourly fashion shows. The models also presented HALFAR® bags, fashion from James & Nicholson® and caps from MyrtleBeach®. The strong assortment was impressive, displaying its full effect through the interplay of articles, while offering customers a range of possibilities for the presentation of their brands.

Visitors  could also take a close look and get a feel for what profession and passion for “in product” promotional materials looks like at the CHOICE sisters Daiber, FARE®, mbw®, SND and HALFAR® stands (Karlowsky® was not represented at the trade fair this year). “Connecting passion” was the motto that brought together what belongs together, once again with the opportunity to “come together” this year in the CHOICE lounge.

The CHOICE Lounge at the PSI 2019

Visitors at the PSI get a tasty snack in the comfortable atmosphere of the CHOICE lounge while talking about new products with their customer advisors.

Innovation, function, trend and product series: these were the four major HALFAR® themes this year at the PSI 2019 in Düsseldorf.

There was quite a lot to admire: In addition to the 12 new products that were released in Summer 2018, 28 new bags were also introduced. There is definitely something for everyone!

In addition, a HUGE highlight skilfully complemented the trade fair impression.

Oversized backpack STEP at the PSI 2019

HALFAR®‘s HUGE surprise at the PSI 2019: visitors were fascinated by the oversized STEP backpack with Polaroids from our “HALFAR® around the world” category.

New products and bestsellers

PSI visitors admired HALFAR® promotional bags on 13 shelves, which gave them a great overview. In addition to the 40 new models, there were also numerous bestsellers on display, including bags from the Business, Outdoors and Sustainable categories. Each one is embellished individually with a logo.

This way the trade visitors once again were assured that HALFAR® promotional bags not only look great with functional design, they are also perfectly geared towards customer needs.

The possibilities and services revolving around promotional labelling were also examined closely on site on the living object and discussed with colleagues.

Innovations

“Innovations are in our blood” and “good solutions, too”. The reactions to our new items proved that these aren’t just empty phrases. With its qualities, the DIAMOND backpack was the first to impress the jury of the Promotional Gift Awards, thereby causing a stir amongst customers. A real eye-catcher with its distinct diamond design, this custom-made answer to the needs of promotional material distributors has a young and modern appearance.

Backpack DIAMOND by HALFAR®

The DIAMOND backpack is a real winner. Not only did it impress the jury of the Promotional Gift Award 2019, but the trade fair visitors as well.

The HASHTAG notebook backpack also made eyes sparkle with the “I want that too effect”. Technologically-adept customers in particular were thrilled by the many functions and innovative appearance. Equipped with lots of (hidden) pockets for laptop and tablet, it also provides enough space for all the other items. A special highlight: a built-in cable that can be used to connect a powerbank to a mobile phone. A colour matching zipper is the finishing touch that skilfully complements this innovation!

Notebook backpack HASHTAG by HALFAR®

Technology-enthusiasts were thrilled by the notebook backpack HASHTAG made by HALFAR®.

The BASKET cool-shopper, developed from our reliable BASKET shopper, fascinates with its new cooling function and optimised features. It makes shopping really fun!

Cool shopper BASKET by HALFAR®

The BASKET shopper makes shopping even more fun.

Functions

Everyone knows that a bag can’t just look good – it also has to serve its purpose. And when this purpose is something special, the bag has to match that too. That’s why we added the TEAM, BREEZE and SKY series, as well as the WORK writing case to our portfolio. These bags impress with their absolute functionality  – and look absolutely stylish.

See what visitors were excited about:

 

Trend

Those with a good sense for new trends and an eye for good design, were thrilled by our six new items in the Trend category. Any trendsetter is happy to be seen with the new COMMUNITY PU-series, the colourful backpack series FLOW and FRESH, plus the trendy LOFT shoulder bag and new cotton items.

 

 

Additions to the family

Good things can keep growing and win points as a collection. Our URBAN, JOURNEY, ELEGANCE and BEACH series now all have additional family members. A warm welcome to the 2019 assortment of bags:

 

Personal and in colour

Every year at the PSI, it is exciting to meet your telephone contact partner in person or to meet them again after a long time. That’s why our employees are there on site, to offer consulting and present our new items and bestsellers. Exciting conversations are had, contacts are made, while knowledge and experiences are exchanged. We were excited about everyone who made their way to our stand at the PSI again this year.

We will be at the PSI again next year, to introduce our newest bags.

In the following slideshow you can have a look at some more impressions from the fair: