Weihnachten wird wundervoll - mit HFL

Christmas Will be wonderful (Part 4) – Last-Minute Presents

Now there are only a few weeks left until Christmas. This also marks the beginning of the annual search for the right gifts for friends and family. And surely your customers are also already busy organising gifts for their employees or customers, for example as a thank you gift. However, we’re certainly not telling you anything new when we say that it can happen that, in addition to the normal bustle of everyday life, despite careful planning, you sometimes forget to get the Christmas presents in time. If the gifts are to be enhanced with an individual motif or your own logo, then things get tight and suddenly time is running out.

But do not panic: With our HALFAR FAST LANE® process you can even create last-minute gifts with a personal touch for Christmas. We will show you in detail how this is possible in our Fast Christmas flyer, which you can download and send to your customers.


Our advertising material dealer couple Klaus and his wife Claudia also receive a call from a customer shortly before Christmas. The challenge: The customer needs bags with the desired motif as a Christmas present at short notice. You can find out here what they do in this situation:

Christmas will be wonderful - with HFL

Fast Christmas – And Christmas is saved

With HALFAR FAST LANE®, we have introduced an innovative and unique finishing process to HALFAR® 2019, which offers many advantages. In 2020 it was awarded the Promotional Gift Award together with the FRAME series. Here you can read the reasons that inspired the jury:

  • The selection
    Meanwhile we have 12 bags of the series FRAME and STAGE in our assortment, which can be refined with the innovative process. From “elegant-business-suitable” to “pop-leisure-suitable” – there is something for everyone.
  • The production time
    Thanks to the HFL® carrier, which is already pre-mounted on the bag, the bags can be finished in no time. Already from 1 day after order clarity. The motif is simply printed onto the corresponding HFL® sticker, colour-intensive and over the entire surface. And this is then applied to the carrier. That’s it!
  • The possibilities
    With HFL® you also have two additional options for highlighting a logo or customer motif. Be it with a spot varnish for a noble look or with a laser treatment even of a high-quality aluminium surface. The special effect is guaranteed.
  • The order quantity
    A further advantage of this finishing technique is the individually determinable order quantity, starting at just 1 piece. In addition, it is also possible to realise individual single motifs such as single names or numbering within a production lot.
  • The sustainability aspect
    Thanks to photo-quality printing with inks that are free of solvents and heavy metals and energy-efficient drying, HALFAR FAST LANE® is a sustainable finishing option. Supplemented by the compensation of the transport emissions of the corresponding HALFAR® bags, HALFAR FAST LANE® will continue to impress beyond the festive season.

All these reasons ultimately convinced Klaus and his customers that they had made the right choice with the selected bags of the FRAME and STAGE series, combined with an individual HALFAR FAST LANE® finish. Now nothing can go wrong and Christmas can come.

Christmas will be wonderful - Final

We hope that we have also been able to give you many suggestions and proposals for solutions which will help you to give your customers the best possible advice during the intensive preparation period for Christmas.

Our sales colleagues will be happy to assist you with advice and action and to answer any questions you may have. We look forward to your call or your e-mails!

To a happy and beautiful Christmas with HALFAR®!

Promotional GIft Award 2020 - HALFAR FAST LANE®

Promotional Gift Award 2020 for HALFAR FAST LANE®

We are happy to announce that we have won the Promotional Gift Award in 2020 again!
With our new decoration technique HALFAR FAST LANE® and the matching series FRAME we convinced the jury.

In only two days the jury checked 207 samples that have been send in and awarded 45 products in seven categories.

Thank you for the award!Promotional Gift Award 2020 für HALFAR FAST LANE®


HALFR® - FRAME notebook shopper

Ideas by the dozen – HALFAR® presents 12 new products

Many of you have probably spotted them already: our summer innovations 2019!

Halfway through the year, we have launched 12 new bags and backpacks and a totally new decoration method for you. Below we have put together some of the special features of the new products.

FRAME – the series with the perfect frame

The stylish new FRAME series offers six bag models that are sure to be the centre of attention. These eye-catchers are both urban and respectable. With streamlined cuts and geometric quilted seams that direct the eyes reliably to the promotional message, they are the perfect carrier for any customer logo. The effect is further reinforced by their innovative decoration process: the new HALFAR FAST LANE® method.

But that is not the only thing that defines the FRAME bags. The high-quality textile material, the ingenious features and the comfortable padding that keeps any laptop and smartphone safe make the bags ideal everyday companions.

HALFAR® - FRAME notebook shopper

HALFAR®’s new FRAME series

Simple for everyday – New products for events, promotions and many occasions

Bright colours, practical cuts and versatile options for use – all characteristics of these innovations. These three bags are made for anyone who wants to tread their own path – without a lot of luggage.

The ORGANIC reusable bag, the bag with mesh and strong base, is a real all-round talent. It is the sustainable alternative to plastic when buying vegetables or bread. It is the transparent organisation assistant in the household. It is the ventilated bag for laundry while travelling. And above all, it is a versatile promotional item made of 100% organic cotton and produced in accordance with GOTS. With decoration on the front and back too, of course.

HALFAR® - reusable bag ORGANIC

HALFAR®’s reusable bag ORGANIC is made from 100% organic cotton and produced in accordance with GOTS.

We have also added two new models to the popular FLOW series:

Be free. Be on the go. At festivals. Travelling. In town. To uni. On a bike. To the office. With friends… The cross bag FLOW provides the bag to match this feeling. Simple, lightweight, designed and made for everything that counts. Extremely good value and in seven bright colours, too. Feel free!

HALFAR® - cross bag FLOW

HALFAR® – cross bag FLOW: ideal for festivals

A cool bag can be sexy, too – we provide the evidence with the FLOW thermo bag. A sandwich for breakfast or a salad for lunch easily fit inside. Whether for a big appetite or little snack – the bag adapts with its various closure options, and looks exceptionally appetising with its fresh colours.

HALFAR® - thermo bag FLOW

HALFAR® – thermo bag FLOW: the small cool bag while on the move


Growth in premium bags

We have developed successful series in the premium bag sector, too.

The monostrap HASHTAG is the small, flexible version of the popular laptop backpack. Only one strap? Of course! That makes the HASHTAG monostrap a casual and very flexible companion. Comfortable to wear on your back when cycling or on your front in a crowd. This compact bag may have only one strap, but its design and features are all the more complex. Just a few more key words: integrated USB charging port and cables for the powerbank, rubber loop for glasses on the shoulder strap, bike light attachment, zip tag in six colours…

HALFAR® - monostrap HASHTAG - the functional backpack alternative

HALFAR® – monostrap HASHTAG – the functional backpack alternative

Some people are backpack fans, others prefer shoulder bags. Luckily, we can please them all with the LOFT series. The new backpack completes the series and offers everything that was so exciting about the shoulder bag: the characteristic fastening that can be attached in a choice of two lengths. The luxurious padding on back and straps. The shimmering modern material. It all makes sure that everyone is one thing: a LOFT fan. And with the new LOFT laptop backpack, laptops etc. can be carried very comfortably on the back.

HALFAR® - notebook backpack LOFT

HALFAR® – notebook backpack LOFT

And the COMMUNITY laptop backpack is the ideal addition to the models in this elegant series. It is back: the classic-cut backpack. A rounded top, a generous superimposed front pocket and a handle. A favourite piece for every occasion – especially when it is made from such supply PU artificial leather as our COMMUNITY laptop backpack. Needless to say, with padded laptop pocket.

HALFAR® - notebook backpack COMMUNITY

HALFAR® – notebook backpack COMMUNITY: classic and elegant

Curious? You can find out more about the colours, functions and decoration options of our new models in our promotional bag shop.


Experience the new products live at TREND 2019

If you can’t get enough of our new products and want to see the individual bags for yourself, you are warmly invited to TREND 2019 on September 27. Come along to the HALFAR® booth, experience the bags live and find information and inspiration. We look forward to seeing you!


The HALFAR® catalogue – anytime, anywhere!

Our online bag catalogue gives you inspiration when on the go and talking to customers. Be it the annual catalogue or new products, our online catalogues are available anytime, anywhere. Just click on the corresponding button below.


If you have any further questions, requests or suggestions related to our new products, your contact for promotional bags will be happy to help.