What does the everyday life of a dual student at Halfar actually look like? We asked Alisa these and other questions.
Alisa is 29 years old and has been completing a dual study programme at Halfar since January 2020. She can apply and try out knowledge from her degree course “Integrated Media & Communication” in her practical phase at Halfar. That’s why we asked her how she came up with the idea of dual studies and how studying and working can be combined.
Alisa, how did you get the idea to work as a student trainee alongside your studies? How did you get the idea to start a dual study programme?
I previously worked as a product designer in the textile sector and worked closely with the marketing department at the time. This sparked my interest in corporate communications. Since I was keen to further my education anyway, my research into opportunities brought my attention to my current degree programme in “Integrated Media & Communication” at Hanover University of Applied Sciences and Arts. The eight-semester programme with a focus on business administration/marketing and strategic communication combines the fields of corporate communication for marketing, public relations and human relations. In addition to the main focus on strategy conception and content preparation, the programme also includes training as a “Design Technical Assistant” (m/f/d). I still like the dual concept very much because I can then apply what I have learned from the university phases in practice in the company.
How did you find out about Halfar?
While looking for a suitable partner for the practical phases, an acquaintance suggested Halfar to me. Since bags are also made of textiles, I was immediately enthusiastic and after a nice telephone conversation I applied by speculative application.
What exactly do you do as a student trainee at Halfar?
I’m mainly employed in marketing and get to implement projects in creation, planning and realisation with the support of my colleagues.
But I can also support product management and design in between.
Can you apply the content of your studies at Halfar?
Yes, thanks to the intensive interlinking between the university and company phases, I can apply the theory I have learned in practice. That helps me a lot to better understand what I have learned.
What were your first impressions at Halfar?
I was very nervous when I started in January 2020, but I immediately felt comfortable and welcome. During a tour of the company, I was introduced to all the employees. I found it very pleasant that everyone is actually on a first-name basis. I was also impressed by the variety of bags and backpacks and the topic of sustainability.
What do you like best? What do you not like so much?
What I like best is the variety of my tasks. I get to work independently and responsibly, but I can get constructive feedback at any time if I need it. I think it’s great that I can continue to live out my creativity in the artwork as well as in the conception and planning of new projects.
It’s a shame that I miss out on some of the company’s activities during the 3-month university phases.
Would you recommend Halfar for working students?
Definitely. At Halfar, you are challenged and encouraged. The working atmosphere is great, you are integrated quickly and everyone has an open ear if you need help.
Thank you very much for the interesting interview. We wish Alisa every success in her studies and work at Halfar!