Halfar has been awarded as “Sustainable company of the year”

On 12 January 2021, the PSI Sustainablity Awards were presented for the 6th time. Due to the current situation, it was unfortunately not possible to hold the traditional live event at the Kurhaus in Wiesbaden with all nominees. Therefore, the association organised a virtual award ceremony together with Cybergroup, who supported the ceremony.

In this way, the contributors to the PSI Award Gala, but especially Michael Freter and Steven Baumgärtner, ensured a great and exciting broadcast of the Gala Night live from Düsseldorf. Of around 100 entries, 85 companies were finally nominated in the new categories. And when it came to the award ceremony, we were more than surprised and overwhelmed.

We were already very pleased about the two prizes in the categories Social Excellence & Environmental Initiative. But we didn’t expect to win the overall “Sustainable Company of the year” award in Bielefeld! We are really very happy!

The jury’s assessment

In the category “Social Excellence” we were able to convince with our numerous measures in the social area. In addition to promoting our own employees, including family-friendliness within the company, Halfar also attaches great importance to the inclusion and integration of people with disabilities, for example.

In the category “Environmental Initiative” we were awarded for the environmental concept of our new logistics centre. On the one hand, the new building scores with its energy-saving building insulation and eco-gas heating. On the other hand, it offers a 1500 m² habitat for plants, birds and insects in the outdoor area. A win-win situation for man and nature.

The biggest success for us is the overall victory as “Sustainable Company of the year“. According to the jury, we “[…] convinced for the first time with certifications and audits in all three pillars of sustainability – economic, environmental and social. The comprehensive environmental concept for the new Halfar logistics centre stood out as particularly outstanding.

We also achieved 2nd place in the “Economic Excellence” category.


An eventful evening remains in the memory

We would like to thank all the participants of the PSI Award Gala for the great and exciting broadcast of the Gala Night! It was a pleasure for us.

We congratulate all the other winners and also all the nominees for their commitment and dedication to sustainability. We are on the right track and are all setting an example in the advertising industry. Let’s continue like this and beyond.

Here’s to a successful new year 2021, in which we can once again prove how important the topic of sustainability is.

Many, many thanks to you all!

Sustainability Heroes Award 2020 GB

HALFAR® wins Sustainability Heroes Award

In the middle of the hot production phase of the catalogues, we have good news: We have won the Sustainability Heroes Award 2020 of the DQS for the category Diversity. What a motivation! The timing could hardly be better. After all, we are currently in November Corona-Lockdown light. To be awarded for cooperation and cohesion is an important message in times of social distancing, which we take with us into our daily lives. But what exactly is behind this new award, which we are receiving for the first time?

Sustainability Heroes 2020

Excellent diversity at HALFAR®

Sustainability Heroes Award 2020We at HALFAR® are a colourful group and we cultivate teamwork and diversity, with tolerance, appreciation and with much joy in learning together and from each other. Many age groups, nationalities, qualifications and personalities work together under one roof – we pay special attention to integration and inclusion.

Lived inclusion with the prosigno® printery under one roof  

For example, we have been working together with Werkhaus Bielefeld, a life assistance organization, for over 18 years. For more than seven years, we have even been working hand in hand as colleagues under one roof – with the integration company, the printery prosigno®. This professional company excellently complements our services and prints advertising bags and also special bags for and with us directly in-house. In high quality and efficiency – more than two million to date. The distances are short and uncomplicated and it is exactly this matter of course that makes this including cooperation with the common use of recreation and social rooms.

One prize – for more than inclusion

As the name suggests, the Sustainability Heroes Award is a sustainability prize that is awarded in various categories. For us, diversity is only one of many facets of sustainability – we at HALFAR® are also involved in other areas. We are committed to processes that protect the climate, the environment and resources. Thus we operate our site in Bielefeld completely CO2-neutral. Our new logistics center also makes emission-free logistics possible through modern PV technology and compensation. With our products, we offer our customers more individual bags and entire series every year, which follow more sustainable paths. For example, bags made from renewable cotton, certified according to STANDARD 100 by OEKO-TEX® or Fairtrade, in organic quality according to GOTS or pre-recycled, i.e. made from waste cuttings. And bags with rPET, i.e. recycled PET plastic bottles. Made in Europe is also a big issue in order to keep distances short and quality and flexibility high. You can read more about sustainability at HALFAR® here in our blog and on our sustainability pages.

The award for “Heroes” in terms of sustainability

A total of eight companies were honoured with the Sustainability Heroes Award on November 4, 2020 for their pioneering role in the field of sustainability. Besides HALFAR®, also Reckhaus GmbH & Co. KG, with whom HALFAR® has already implemented projects in the past, such as the greening of a HALFAR® company roof. “It makes me happy and proud that two companies of the region are awarded at once. This shows the strength of the East-Westphalian medium-sized businesses and the importance of cooperations within the scope of sustainable future solutions”, says Armin Halfar, managing director of Halfar System GmbH. The prize is awarded by DQS CFS GmbH – the German Society for Sustainability. Among other things, it is also responsible for the certification of quality and product safety management systems. A jury of eight independent sustainability experts selected the winners from the nationwide and industry-wide applications. This was done at the previous Sustainability Heroes conference. The goal: to make special commitment public, to honour it and to encourage imitators.

HALFAR® green roof

Thanks to the HALFAR® heroes!

For 2020, a total of 191 applications have been received in eight categories: We are very proud to be among the eight selected winners. The Sustainability Heroes Award belongs above all to the employees with and without disabilities at HALFAR® and prosigno®, who bring the concepts of “diversity” and “inclusion” to life every day through their collaboration. Thank you!

Kompensationsprojekt 2020

Our compensation project 2020

Last year we already reported on the measures and projects through which we want to come closer to our goal of climate-neutral work. In the course of our daily work, CO2 emissions are generated at various points in the value chain. Through various measures, we have already been able to substantially avoid or at least reduce these emissions. However, unavoidable emissions do occur at some points in our core work process, for example during transport. We document and evaluate these emissions every year and then offset them in a compensation project.

This year, we have again selected the new compensation project according to our criteria. A suitable project should be sustainable to us and deliver substantial added value for the environment, and, if possible, on more than one level. In addition, we should have the chance to verify the project’s implementation, our investment should flow directly into the project and, if possible, have no or only a very small proportion of administrative costs. Furthermore, it should not pursue any original commercial interests.

In accordance with these criteria, we have decided to combine two measures this year. In their interplay, on the one hand, they meet our efforts to further reduce CO2 emissions and, on the other hand, they create sustainable (insect) habitats. In addition, they represent added value in the course of the visibility of our company’s sustainable development.

Visible development

With each new green roof, we have gained new insights and knowledge about how to create the most diverse and sustainable green roofs. We were able to observe how life has come to the areas, how the plants have grown and how many insects, spiders and other inhabitants have appeared.

We have also learned how people identify and inspire each other. This happens above all where growth becomes visible and tangible. The viewers of implemented projects understand that it is not always the big things that matter, but that change takes place with every step. Our green spaces are a physical example of growth, cooperative development and coexistence. They thus make a relevant contribution to involving different target groups in the sustainable process of our company. Starting with our employees, through our customers, to various interest groups and associations. This happens regionally at our company headquarters. However, through the possibilities of digital communication and our reporting system, we also go far beyond that.

These insights have led us to focus directly on one area at our company headquarters. With the 2020 compensation project, we are bringing the measures down from the roofs into the visibility of the entrance area. The experience we have gained so far is now being brought together at this location, turning what was previously a conventionally planted area into a biotope. We are also combining this location with an e-charging facility. An opportunity for everyone to join in and actively contribute to CO2 savings.

The biotope – further habitat for insects, a compensation area for biodiversity

Insects are essential to our ecosystem. They make an important contribution to the continued existence of species diversity. For example, through their pollination services, they help to ensure that a large proportion of plants are preserved and bear fruit. They are also an important part of the food chain of many other animals. Economists have calculated that nature provides an annual service of over 150 billion euros in this way. This makes it all the more important to preserve these natural resources and the regenerative power of nature.

The compensation area, which was redesigned as part of our 2020 compensation project, is located next to the entrance area of our building. It offers many opportunities for insects to find food, take in water, build a nest and spend the winter there.

For this purpose, we heaped up nutrient-poor soil, integrated dead wood and cairns and planted a variety of wild plants and herbs. We chose these in such a way that the insects find plants and grasses in bloom almost all year round and thus find food at any time of the year. These so-called poor soils are the basis for the fact that this form of biodiversity is possible. In order to preserve these soils and to ensure the basis for all growth cycles, we maintain the areas by targeted cutting and the removal of the cutting residues. In this way we prevent the development of fatty (over-fertilized) soils. With these strategic and targeted measures, the ecosystem continues to develop in a very independent and diverse manner.

We have also carefully put together the deadwood heaps. They consist of different types of wood, which are weathered to different degrees. This ideal habitat for insects and spiders is also a good food source for wild birds.

The insects also use the waterhole as a breeding tank for larvae and for building nests.. However, the waterhole serves above all insects and birds as vital drinking trough during the persistent dry periods in the summer months.

The stones and cairns serve as protection against the cold, as a nesting place, but also as a source of heat, for example for butterflies, as they store solar energy.

For those who would like to do something against the dying of insects themselves, the Insect Aid homepage offers some tips on how to make your own garden more insect-friendly. By the way, such a biotope is also a real alternative to the classic ornamental garden.

The charging station(s) – Expansion of our electronic infrastructure

As part of the 2020 compensation project, we have installed 6 additional e-charging points, so that we now have 10 charging stations at our sites. At the same time, we are converting our company fleet to more e-mobility in order to save even more CO2. One of the new charging stations with 2 charging points is installed directly at the newly designed entrance area. Here external visitors for example have the possibility to charge their electric car at our company headquarters.

The charging points are operated with alternating voltage and charge the connected vehicles with a power of 22 kW. This means that all electric cars currently available on the market can be recharged by us. The e-charging points are operated with electricity from 100 % renewable energies and can thus be used by our customers, visitors and company-owned vehicles for CO2-neutral recharging.

In summary, the 2020 compensation project thus achieves the following added value:

  • It contributes to the avoidance of CO2 through the extended possibilities for the expansion of e-mobility.
  • It sustainably compensates 489 t CO2.
  • It creates habitat for many insect species and other animals.
  • The project enables identification and participation with regard to sustainable procedures and environmental protection.
  • Finally, it also contributes to increasing knowledge about natural habitats, the coexistence of living beings and general sustainable relationships.

You can find more about the topics here:


Lean meadows for nature – the new logistics centre blossoms

Now the time has come! Just under a year after the completion of our logistics centre in Altenhagen, the first results of the planting around the new building are becoming apparent. Just as on the green roofs at the company headquarters, the aim of this project was to create valuable habitats for rare plants and insects on available open spaces.

The creation of lean meadows, the planting of native shrubs and perennials and the landscaped dead wood and stone piles provide an ideal habitat for a wide variety of insects, wild bees and birds.

Flower variety serves as insect magnet

The now beautifully blooming rough pastures are already colonized by insects of all kinds and draw a picture of living diversity. Because insects like it varied, wild and colourful. They are a good example of living diversity and its great importance. Perhaps this is why, in addition to their importance for the environment, they are such a major concern for us.

The bright blue cornflowers hold a lot of nectar and pollen and attract bees and bumblebees from June to September. And the red corn poppy is not only beautiful to look at, but also a welcome source of nourishment for many insects. The same goes for the straight-lined, radiant daisies that bloom on our meagre meadow. Marguerites are regarded as bees and butterflies magnets and perfectly complement the green ecosystem.

To our delight, the dead wood and stone heaps are also already populated by various insects. They offer protection and retreat possibilities also in the colder months. We hope that more insects will settle here in the course of the summer!

Holistic approach – lived sustainability

In addition to bees and insects, we at Halfar, as you surely know, deal with many other topics that are generally associated with the term sustainability. Whether CO2-free shipping of our products, the use of renewable raw materials in our productions, upcycling, bags made of recycled materials, social standards in bag production… the variety of topics is also great here.  We would be happy to advise you on how your HALFAR® bag project can have a particularly sustainable effect.

Why sustainability is not just a fashionable trend for us at HALFAR® and what we are actually doing in the fields of action HUMAN, NATURE and PRODUCT, you can also read in our Sustainability Report 2019.

Der neue CHOICE Messestand

The PSI 2020 – Innovation, sustainability and solutions ahead

The PSI 2020 is over and was a complete success. However, this year there were not just new products of the CHOICE sisters to be marvelled at, but the exhibition display also stood out with its new makeover.

Premiere at the PSI: the CHOICE Experience

At the PSI 2020, the sisters of the enterprise group CHOICE (SND, mbw®, Daiber, FARE® and HALFAR®) presented themselves on a new exhibition stand. Under the motto CHOICE Experience, it not only visualised the mutual understanding of brands, but also made it into an experience for the 16,367 visitors, who had travelled from 81 nations to this leading trade fair.

Der neue CHOICE PSI 2020 Messestand

Connection meets independence

The new stand’s design is clear and straightforward. The colour white dominates outside. And so, the generously sized stand – around 650 square metres – gives five independent companies the opportunity to appear under one coherent framework. The signal: the CHOICE family operates under one roof -– and that not only symbolically, but also in wholly practical terms.

Each partner has their own space, shaping it individually with products and messages. However, links to the others are provided everywhere. Passages and views open up the stand. Each company’s area has a wide entry, inviting and welcoming the visitor to the trade exhibition. Themed islands and presenters are structured in one coherent, product-specific and stylistic language. They create display formats with light and graphics, which communicate the product variety and brand values to the customer.

Experiencing inner values – the CHOICE Lounge

As the customer enters the stand via the individual business worlds, he comes upon the inner core of the CHOICE group. Here, all positions of the otherwise diverse advertising media experts meet as one big community of values. The lounge in the middle of the stand is, therefore, purposely designed in a different way to the outside product areas. It is kept in warm colours and creates an ambience of well-being for breaks and discussions. Sustainability, quality, innovation, service, and partnership – these are some of the CHOICE values, which became apparent this year; also in the statements of the respective entrepreneurial key players and in product and image photographs.

Sustainable, useful, new for 2020 at HALFAR®

Sustainability is not a megatrend for us here at HALFAR®, but a subject that emerges from our fundamental position. Today, we work at the company headquarters Bielefeld in a CO2-neutral way and, in new engagements and initiatives, we demonstrate again and again that we are serious about future and customer-orientation. This is shown in practice as far as the bag innovations 2020 are concerned. With materials such as recycled PET (rPET) and pioneering concepts, we offer solutions for a consistently growing number of customers, who also hold this subject close to their hearts. The new bags of the HALFAR® stock range can be summarised into three categories as follows:


Re-growing and renewable materials

With the new COUNTRY and LOOM series, here at HALFAR®, we place emphasis on the re-growing raw material cotton and/or a cotton mix and show how versatile and fresh this material is when used. With a plus in sustainability thanks to organic cotton, our new re-usable bag – ORGANIC – scores; ideal for buying fruit and vegetables without using plastics. And, with the new PLANET series – made of “pre-recycled cotton” – we go one step further, as this cotton is derived from the cut-off remnants of bag production. For the CIRCLE range as well as for the drawstring bag CARE made of rPET, we also use a material that prevents waste and utilises existing resources: recycled PET bottles.


Durable, multifunctional and quick – thanks to new finishing processes

What lasts longer is used for longer. Also combining useful functions, it becomes a faithful and a sustainable companion in everyday life. The eight bags from the big new business range – FRAME – impress with their finish and high usage value. Apart from their durability, they are also fast, thanks to the award-winning finishing process – turbo finish HALFAR FAST LANE®. Equally new and particularly functional: the roller bag – HASHTAG as well as the notebook backpacks – EXPERT, TOP, LOFT and COMMUNITY.


Small and efficient bags

Minimalism and concentrating on what is essential contribute to the conservation of resources and therefore add to greater sustainability. With the TREND series, our HALFAR® range offers simple, reduced bags, which emphasise popular colours such as off-white, mint-green or antique pink. With the mono-strap backpacks – IMPULSE and HASHTAG – as well as the BodyBag – COMMUNITY – made of PV imitation leather, three small, smart bags for all pocket essentials are entering the market. As an addition, the uncomplicated FLOW series offers a CrossBag and a Thermo bag. Also, the two new bags from the tried and tested felt series – MODERNCLASSIC – certainly are a sign of the times: the felt cover for laptops and the organiser for the office relocation make New Work comfortable.


In all, we are pleased to present to you 40 new bags in six brand new series, as separate bags or as addition to existing bag families. By the way, all are PVC-free and available quickly from stock and around the clock in our online shop. Order your samples for review straight away and convince yourself.

You want to know more? Our colleagues in the sales teams are here to help you and will be happy to advise you. We look forward to continuing together with you on the path towards greater sustainability in 2020.

This is why our bags are sustainable – how sustainability continues

“Why exactly are your bags sustainable?”– We hear this question again and again and have realised that there isn’t just one answer. Apart from the materials, which are used to manufacture our bags, many other factors also play an important role. In this article we want to show you why we can call our bags sustainable and why you can look forward to 2020.

A sustainable basis

To ensure that you can hold a sustainably manufactured bag in your hands, we pull out all the stops. As early as in the design phase of our bags, we focus on functionality, efficiency and durability. After all, only when our bags and backpacks are used for a long time and are enjoyed, are they really sustainable in the end. This is the reason for placing so much emphasis on the materials for our products, and so we have the particularly durable and tough synthetic fibres, such as polyester or Nylon, tested for their constituents in accredited institutes like Bureau Veritas. Our “tested materials” labels are given only to products, which fulfil the REACH and LFGB guidelines for component substances.

We also constantly monitor natural fibres, such as cotton and jute. As these fibres are produced through agricultural methods, we offer products, where sustainability starts much earlier in the production chain. The Fairtrade cotton seal stands for fair cultivation and trade of raw cotton, which can be directly retraced along all steps of production and is processed separately from non-Fairtrade cotton. The GOTS label guarantees the strict observance of environmental and technical requirements along the entire production chain. GOTS is currently regarded as the highest standard worldwide for the processing of textiles from organically produced natural fibres. Halfar itself is also GOTS certified.

For the coming year, we have asked ourselves the following questions once again:

  • Which materials can we use in the future?
  • Which materials allow further steps to even greater sustainability?

This time we found new answers. Here, we can reveal something about the materials for the Newcomers 2020.

Recycled and renewable - Sustainable bags from HALFAR®

From bottle to bag

Recycling materials has always been a topic for us. As long as 15 years ago we produced bags from bicycle tyres, and bags made from airbags, coffee sacks and airplane seats followed.

From 2020, we will be offering entire series in the standard range, for example products from recycled PET bottles, utilising waste for something new. PET bottles are suitable for recycling thanks to the possibility of homogenous sorting. Bottles that have already been used are turned into granulates, which can be processed into new fibres. On average, you need about 24 PET bottles for a strong HALFAR® bag.

Process rPET bags

By the way, we only process rPET material with the GRS seal. The seal assures that the materials can be retraced. This is the only way of ascertaining – in the case of the same basic raw material – that the rPET fabric was produced with recycled PET bottles and had not been produced totally new.

Sustainable HALFAR® bags made of rPET

HALFAR® bags made of rPET which has been certified according to the GRS

We let cotton blossom once again

We love cotton – so much, that we want to give this natural material a second life. Therefore, we recycle cotton offcuts and produce the best that we can possibly imagine: “Bags”.

Join us in looking forward right now to an entirely new series of bags in the HALFAR® range 2020, made of pre-recycled cotton.

Pre-recycled cotton largely consists of cotton offcut remnants, which are left over in production. They are collected, sorted according to colour, shredded and newly spun. So that the fibres become durable despite the shredding process, a proportion of new fibres are added. Currently, a fibre mix of up to 70% recycled cotton offcuts is possible, with good load test characteristics.

By using this durable fibre, we ensure that not only the fabric production considers aspects of sustainability, but that the end product is also long lasting and continues to be used. This means:

  1. Less new cotton needs to be cultivated,
  2. Less water is needed and
  3. Fewer valuable raw materials are wasted.

This is further step in matters of sustainable production and sustainably strong bags.

HALFAR® bags made of pre-recycled cotton

Production under fair conditions

Yet it is not only the material that is important for a bag being sustainable in the end, as in all other steps in the value-added chain, ecological and social criteria play an important role too. For this reason, we obligate all our production sites contractually to comply with the ILO core labour standard. This social standard for humane working conditions and sufficient labour protection in production forms the basis for sustainable working conditions worldwide.

Furthermore, our Top Ten factories are audited according to amfori BSCI. Halfar itself has been part of the amfori BSCI network since 2009. We participate actively in order to observe the social standards in the international supply chains relevant to us and to develop them. For this, external quality inspectors and auditors, who inspect working conditions and production according to international standards, as well as Halfar employees, regularly travel to the factories. On site, they monitor, advise and provide support on all matters regarding bag production by contributing their know-how.

Sustainable finishing – sustainable effect

Ultimately, HALFAR® bags are the stage for many big and small brands. Therefore, we work constantly to make not only our bags, but also our finishing processes ever more sustainable. We have already managed to change the print inks for many of our bags from ones containing solvents to water-soluble inks.

Moreover, with HALFAR FAST LANE® we were recently able to offer an innovative finish that is particularly efficient, quick and sustainable. This means, in fact, that the print is especially energy-efficient thanks to the LED technology used. We also produce our electricity here in Bielefeld with our own photovoltaic system or use eco-power. We compensate for the CO2 emissions from transporting our products with our climate projects – allowing us to work in a completely CO2-neutral way. The highly pigmented print inks harden quickly and are free from heavy metals and solvents. The print uses high dynamic range imaging, and are robust and long lasting. Not least, the bags of the FRAME series, where advertising is applied, are free of UPVC and thus can do without the associated softeners – just like all our innovations, which await you in 2020.

Meet the innovations at the PSI – register now!

Have we made you curious? You have an opportunity to meet us and our NEWCOMERS in person at the PSI 2020 in Düsseldorf. Register now for the leading European trade show of the promotional products industry, which takes place from 7th to 9th January. We look forward to meeting you!


Nachhaltigkeit bei HALFAR® / Sustainability at HALFAR®

HALFAR® Sustainability Report 2019 – Summary

At last! Our current sustainability report is here. And the subject of sustainability is more topical than ever. Never before have so many people gone onto the streets for a rethink of climate policies. However, we also find that the term “sustainability” is being used almost in an inflationary way. More and more products are coming onto the market advertised as sustainable. Finding out what is really sustainable is not so easy at times.

This is exactly where our sustainability report starts. We explain and clarify what sustainability means for us at HALFAR®. For this, we create transparency around our processes and give insights into our world of work. The report shows what exactly makes our products sustainable products and how we position ourselves as a company, what drives us and what we strive for.

Nachhaltigkeit bei HALFAR® / Sustainability at HALFAR®


Reporting on sustainability enters the next round

We first comprised a list of our implemented projects in 2017. The first real sustainability report followed in 2018. This contained a developed reporting structure reflecting the three sustainability dimensions for the first time. What fitted onto just over 30 pages at the time, has now grown to over 60 pages. An indication of the impact achieved through our joint work.

In order to further structure this year’s report, to make it clearer, and more practical, we have integrated the Sustainable Development Goals (SDG’s) in this year’s report. An SDG matrix, created in collaboration with B.A.U.M. Consult, presents all measures in a compact and clear way.

The following flipbook shows you our SDG matrix. In reading mode you can also download the matrix. Just click on the respective button.

Sustainability network at Halfar

So what is HALFAR® doing now, in order to be able to call itself sustainable?

The answer is: A lot! It starts where ideas are created – at our company location, and projects with other committed people, all the way through to our products and decoration processes.

We are particularly proud of our compensation project this year; the insect-friendly planting of our company roof in cooperation with Insect Respect.

Moreover, our new workstations with height adjustable desks and our new “New Work Area“, which is distinguished by its open-plan interior design, are on the right path within the context of sustainable and healthy working. And don’t forget our new logistics centre, which provides many benefits for our customers, the environment and logistics processes in equal measure.


HALFAR® says thank you!

At this point, we want to thank everyone who wrote this report with us, who implemented the many measures and projects or supported us with this. The results, the positive feedback and the dynamics around the subject of sustainability show us that we are on the right path in our work. Furthermore, we are motivated to work ever more efficiently and sustainably and to show what else is possible!

PSI Sustainability Awards 2019

It was that time again, on 6th September. Companies with the best sustainable practices were rewarded with the PSI Sustainability Awards in various categories. The PSI Sustainability award honours companies not only for their sustainable products but also for their entire CSR activities and sustainable projects. Having been able to claim the title of winner of the category “Social Excellence” last year, we hoped that we would once again make an impression with our measures and projects this year. Projects such as the planting of our company roof to compensate for unavoidable CO2 and to create habitats for insects or even switching over to electric vehicles for business trips speak for themselves. Furthermore our green board was launched and our “New Work“ space was inaugurated. For these reasons, we competed in various social and ecological categories this year.


The perfect place for an award ceremony

Of course, the right location could not be forgotten either. As in the previous year, the award ceremony took place in the Wiesbaden Kurhaus (assembly rooms). The building is one of the most magnificent buildings in the whole of Germany and gave the evening just the right flair. Moreover, before the award ceremony, experts from the advertising industry were able to share information on current sustainability issues at the annually held PSI Summit.

Awards were given in the following categories:

  • Category 1: Economic Excellence
  • Category 2: Environmental Excellence
  • Category 3: Social Excellence
  • Category 4: Environment Initiative
  • Category 5: Social Initiative
  • Category 6: Sustainable Product
  • Category 7: Sustainable Campaign
  • Category 8: Sustainable Company of the Year

And the Winner is…HALFAR®!

The nominations in five of six categories were something to be proud of alone. But the excitement was rising now: “Will we be winners once again?”

Yes, we are! HALFAR® wins the PSI Sustainability Award in the category Social Excellence. We ranked second and third in the categories Social Initiative und Economic Excellence respectively. A great result!

We also warmly congratulate all other winners of the PSI Sustainability Awards. We are proud to contribute with you to responsible work in the advertising industry.

The PSI Winners

Winner PSI Award 2019


At HALFAR®, we are very happy that we were able to convince the jury once again this year and are already looking forward to next time when they say, “And the winner is…“

Many thanks!

BMW i3

E-lectrified towards the future

Climate change is becoming an increasingly important topic in our daily lives. When it comes to meeting climate targets, each individual is called on to an equal extent. Therefore, it is particularly important for us to ensure that our actions are sustainable. We do this with a variety of projects. Here, for example, our work is already performed with a CO2-neutral balance, and we generate our own “green” electricity with photovoltaic systems on our buildings’ roofs. Yet, what else can we do to act more sustainably?

The answer is simple!

Our employees have had access to the electrically-powered BMW i3 for business trips since 28th March 2019.

HALFAR®s new electric car - the BMW i3


The BMW i3 has a 170 hp engine, which is powered by a 94 amp-hour battery. It has a range of about 200 kilometres. This makes the nippy little car perfect for shorter trips to our customers.


Electric cars don’t have any transmission, which means they have no conventional gears. Thus, driving them is pleasant and easy as child’s play. Simply charge the battery, and you’re ready to go. And the icing on top: the BMW is hardly audible.


We can easily charge the e-car using our own green electricity. At a mileage of 200,000 km, an electric car charged with green electricity emits hardly any CO2. By contrast, an engine running on petrol weighs 32.48 tons. This means we save nearly 100% of CO2 emissions. What is more, the e-car is also really gentle on your wallet. On average, driving 100 km only costs €3.50.

We at Halfar are already very excited about our new colleague, because with it, we are able to act even more sustainably. This promise is also found in our products. If you would like to find out more about our sustainable products, take a look at related articles in our blog!